APA (7th ed.) Citation

(1979). Marketing: ZFP ; journal of research and management. Beck.

Chicago Style (17th ed.) Citation

Marketing: ZFP ; Journal of Research and Management. München: Beck, 1979.

MLA (8th ed.) Citation

Marketing: ZFP ; Journal of Research and Management. Beck, 1979.

Warning: These citations may not always be 100% accurate.