Creating the Nazi marketplace commerce and consumption in the Third Reich Nationalsozialismus nationalsozialistischen Drittes Reich Drittem Wiesen, S. Jonathan creator aut text xxk XA-GB XD-US XE-AU 2011 1. publ. monographic eng print text/html pdf/application XIV, 277 S. Ill. 24 cm "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"-- "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"-- National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace. S. Jonathan Wiesen Quellen- und Literaturverz. S. 245 - 263 Archivierung/Langzeitarchivierung gewährleistet SLG BfZ pdager DE-24 1.7\x 1933-1945 stw Verbraucher Konsumentenverhalten Marketing Faschismus Geschichte Deutschland (bis 1945) Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century Marketing Germany History 20th century National socialism Germany Economic conditions 1918-1945 HC290.5.C6 339.4/7094309043 8,1 NQ 2290 15.43 text/html pdf/application 9780521746366 9780521762533 0521762537 0521746361 2010035664 http://assets.cambridge.org/97805217/46366/cover/9780521746366.jpg http://www.h-net.org/reviews/showrev.php?id=32658 http://www.h-net.org/reviews/showrev.php?id=33744 https://www.hsozkult.de/publicationreview/id/rezbuecher-16262 https://www.gbv.de/dms/zbw/634159615.pdf http://assets.cambridge.org/97805217/46366/cover/9780521746366.jpg http://www.h-net.org/reviews/showrev.php?id=32658 http://www.h-net.org/reviews/showrev.php?id=33744 https://www.hsozkult.de/publicationreview/id/rezbuecher-16262 https://www.gbv.de/dms/zbw/634159615.pdf DE-627 100828 20221215172517.0 634159615 ger