Irresistible empire : America's advance through twentieth-century Europe / Victoria de Grazia
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeat...
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| Main Authors: | De Grazia, Victoria, 1946- |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: | Cambridge, Mass. [u.a.] : Belknap Press of Harvard Univ. Press, 2005 |
| Assuntos: | |
| Acesso em linha: | Rezension |
| Resumo: | The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description. |
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| Descrição do item: | Incl. bibliogr. references. - Hier auch später erschienene, unveränderte Nachdrucke |
| Descrição Física: | 586 S. lll., Kt |
| ISBN: | 0674016726 9780674016729 0674022343 9780674022348 |
