Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultur...
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| Auteurs principaux: | Wiesen, S. Jonathan (Auteur) |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: | Cambridge [u.a.] : Cambridge Univ. Press, 2011 |
| Édition: | 1. publ |
| Sujets: | |
| Accès en ligne: | Cover Book review (H-Net) Book review (H-Net) Rezension Inhaltsverzeichnis |
| Table des matières |
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| National Socialism and the market |
| Commerce for the community: advertising, marketing, and public relations in Hitler's Germany |
| Rotary clubs, consumption, and the Nazis' achievement community |
| Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s |
| World War II and the virtuous marketplace. |
