The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere / edited by Kerstin Brückweh
This volume brings together the history of the consumer and the history of politics in modern Europe. It focuses on research that are interconnected but have been treated in isolation: the politics of consumption and consumer organisations on the one hand, and the techniques of market research and o...
Zapisane w:
| Kolejni autorzy: | Brückweh, Kerstin, 1972- (Herausgeber) |
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| Format: | Książka |
| Język: | English |
| Wydane: | Oxford , New York : Oxford University Press, 2011 London |
| Seria: | Studies of the German Historical Institute London
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| Hasła przedmiotowe: | |
| Dostęp online: | Inhaltsverzeichnis |
| Streszczenie: | This volume brings together the history of the consumer and the history of politics in modern Europe. It focuses on research that are interconnected but have been treated in isolation: the politics of consumption and consumer organisations on the one hand, and the techniques of market research and opinion polling on the other |
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| Opis fizyczny: | xii, 304 Seiten Illustrationen |
| ISBN: | 9780199604029 |
