The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere / edited by Kerstin Brückweh
This volume brings together the history of the consumer and the history of politics in modern Europe. It focuses on research that are interconnected but have been treated in isolation: the politics of consumption and consumer organisations on the one hand, and the techniques of market research and o...
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| Other Authors: | Brückweh, Kerstin, 1972- (Herausgeber) |
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| Format: | Book |
| Language: | English |
| Published: | Oxford , New York : Oxford University Press, 2011 London |
| Series: | Studies of the German Historical Institute London
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Table of Contents |
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| pt. 1. Introduction. Perspectives for a history of market research, consumer movements, and the political public sphere / Kerstin Brückweh |
| pt. 2. Producing knowledge about citizens and consumers: market research and opinion polling. A radical past? the politics of market research in Britain, 1900-1950 / Stefan Schwarzkopf |
| Between opinion and desire: Elle magazine's survey research in 1950s France / Judith G. Coffin |
| Targeting and educating consumers in West Germany: market research by the Allensbach Institute up to the 1970s / Norbert Grube |
| pt. 3. Acting on one's own initiative: consumer movements. Consumer activism: rights or duties? / Matthew Hilton |
| Crosland's consumer politics / Lawrence Black |
| Consumer groups with or without a state: the history of a misunderstanding in France, 1945-2006 / Alain Chatriot |
| German co-ops in the public sphere, 1890-1968: a plea for a longer perspective / Michael Prinz |
| pt. 4. Communicating knowledge: market research, data protection, and the political. Consumers, citizens, and deviants: differing forms of personal identification in England since the Victorian period / Edward Higgs |
| Between global and local: the invention of data privacy in the United States and France / Gunnar Trumbull |
| Citizen-consumers: hyphenation, identification, depoliticization? / John Clarke |
| Cultures of products and political closures: looking for transfer performances / Rainer Gries |
| pt. 5. Outlook: citizens and consumers in the twentieth century. Suggestions for further research / Heinz-Gerhard Haupt |
