Die Schaffung eines Marktes : Preispolitik, Wettbewerb und der Handel mit Fernsehgeräten in der BRD und den USA, 1945-1985 / Sebastian Teupe
Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for TV sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The...
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| Main Authors: | Teupe, Sebastian (Author) |
|---|---|
| Corporate Authors: | De Gruyter Oldenbourg (Publisher) |
| Formato: | Livro |
| Idioma: | German |
| Publicado em: | Berlin ; Boston : De Gruyter Oldenbourg, [2016] © 2016 |
| Colecção: | Schriftenreihe zur Zeitschrift für Unternehmensgeschichte
Band 29 |
| Assuntos: | |
| Acesso em linha: | Inhaltsverzeichnis http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110496291&searchTitles=true |
| Resumo: | Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for TV sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies |
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| Descrição do item: | Quellen- und Literaturverzeichnis: Seite 398-433 |
| Descrição Física: | XIV, 433 Seiten Illustrationen, Diagramme 23 cm x 15.5 cm |
| ISBN: | 3110496291 9783110496291 |
