Die Schaffung eines Marktes : Preispolitik, Wettbewerb und der Handel mit Fernsehgeräten in der BRD und den USA, 1945-1985 / Sebastian Teupe

Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for TV sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The...

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Główni autorzy:Teupe, Sebastian (Autor)
organizacja autorów:De Gruyter Oldenbourg (Wydawca)
Format: Książka
Język:German
Wydane:Berlin ; Boston : De Gruyter Oldenbourg, [2016]
© 2016
Seria:Schriftenreihe zur Zeitschrift für Unternehmensgeschichte Band 29
Hasła przedmiotowe:
Dostęp online:Inhaltsverzeichnis
http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110496291&searchTitles=true
Opis
Streszczenie:Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for TV sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies
Deskrypcja:Quellen- und Literaturverzeichnis: Seite 398-433
Opis fizyczny:XIV, 433 Seiten Illustrationen, Diagramme 23 cm x 15.5 cm
ISBN:3110496291
9783110496291